ATS keyword matching is not one-size-fits-all. A marketing resume needs completely different keywords than a software engineering resume. Using the wrong industry's terminology — or missing the right one — can cost you significant ATS match points even if you have the relevant experience. Here's a curated reference by industry.

Important: use these as a starting point, then check the actual job descriptions you're targeting. Always upload your resume and a specific JD to CV Chackr to see exactly which keywords are missing for that particular role.

Technology / Software Engineering

Languages: Python, JavaScript, TypeScript, Java, C++, Go, Rust, PHP, Swift, Kotlin
Frameworks: React, Angular, Vue, Node.js, Django, Flask, Spring Boot, FastAPI
Cloud / DevOps: AWS, Azure, GCP, Docker, Kubernetes, CI/CD, Terraform, Jenkins
Databases: PostgreSQL, MySQL, MongoDB, Redis, Elasticsearch, DynamoDB
Process: Agile, Scrum, Kanban, TDD, microservices, REST API, GraphQL

Data Science / Analytics

Languages / Tools: Python, R, SQL, Tableau, Power BI, Excel
Libraries: Pandas, NumPy, Scikit-learn, TensorFlow, PyTorch, Keras
Concepts: Machine learning, deep learning, NLP, predictive modeling, A/B testing, data visualization, ETL, data pipeline
Platforms: Databricks, Snowflake, BigQuery, Redshift, Airflow

Digital Marketing

Channels: SEO, SEM, PPC, content marketing, email marketing, social media marketing, affiliate marketing
Tools: Google Ads, Meta Ads, Google Analytics 4, SEMrush, Ahrefs, HubSpot, Mailchimp, Salesforce Marketing Cloud
Metrics: ROAS, CTR, CPA, CPC, conversion rate, organic traffic, MQL, SQLs, CAC, LTV
Concepts: Marketing automation, lead generation, funnel optimization, performance marketing

Finance and Accounting

Skills: Financial modeling, forecasting, budgeting, variance analysis, P&L management, cash flow analysis
Standards: IFRS, GAAP, Ind AS, GST compliance, statutory reporting
Tools: SAP, Oracle Financials, Tally, Excel (advanced), Power BI, Bloomberg
Certifications: CA, CFA, CPA, ACCA, CMA

Human Resources

Functions: Talent acquisition, recruitment, onboarding, performance management, L&D, HRBP, employee engagement, compensation and benefits
Tools: Workday, SAP SuccessFactors, Darwinbox, BambooHR, Naukri, LinkedIn Recruiter
Concepts: Employer branding, workforce planning, competency mapping, attrition management, HRIS

Product Management

Skills: Product roadmap, backlog management, user research, A/B testing, product discovery, go-to-market
Frameworks: OKRs, Agile, Scrum, jobs-to-be-done, North Star metric
Tools: Jira, Confluence, Figma, Amplitude, Mixpanel, Productboard, Notion
Metrics: DAU/MAU, retention, activation, NPS, churn, LTV, conversion

Operations / Supply Chain

Skills: Supply chain management, logistics, procurement, vendor management, inventory management, process improvement
Frameworks: Lean, Six Sigma, Kaizen, just-in-time, demand forecasting
Tools: SAP, Oracle SCM, ERP, Excel, Power BI, Tableau
Certifications: PMP, APICS CPIM, Six Sigma Green/Black Belt

Sales and Business Development

Skills: Lead generation, prospecting, pipeline management, account management, CRM management, client retention, upselling
Tools: Salesforce, HubSpot CRM, Zoho, LinkedIn Sales Navigator, Outreach
Metrics: Revenue quota, win rate, ARR, MRR, deal size, sales cycle length, conversion rate

Using this list

Don't copy-paste these keywords blindly. Read the actual job descriptions you're targeting and check which of these terms appear. Then check your resume against them. Upload to CV Chackr with your target JD to get an automated comparison — it will show you exactly which keywords are present, missing, or underweighted.